E-mail marketing remains a powerful tool, but in today’s business landscape it is not enough. Modern organizations need to plan, automate, and monitor the full customer journey as prospects travel from discovery, through nurturing, and onward to become marketing-qualified leads.
You can now reach potential customers in many different touchpoints and the only way to collect the right leads and convert them to business relationships is by using the tools provided by the most advanced marketing tool in the market – Dynamics 365 Marketing.
This is a highly responsive, cloud-based, all-in-one app that enables you to create and run effective campaigns. It works perfectly with Dynamics 365 Sales, allowing you to take advantage of your existing contact lists, and offers embedded business intelligence that will help you make the right decisions.
Personalized experiences and stronger relationships
- Create highly engaging customer journeys for every channel. Take advantage of the advanced templates offered by Dynamics 365 Marketing, to create impressive e-mails and landing pages that will help you boost your message. Elevate your campaign’s performance with telemarketing, SMS integration, and LinkedIn integration. Automate your internal processes and streamline content approvals with Microsoft Power Automate. Organize events and easily manage them with an attendee-facing web portal and registration, session, speaker, and venue-logistics management capabilities.
- Connect Sales with Marketing and nurture more leads with Dynamics 365 Sales. Unify your data and develop a deeper understanding of your market by having a comprehensive view of each lead and each existing customer. The existence of a single data source means that both Sales and Marketing have access to the most recent data, including main contacts, recent activities, previous purchases and existing opportunities. First track and prioritize potential leads with lead-scoring models and sales readiness grades. Then target your top accounts with account-based content and nurture activities. Use Dynamics 365 Customer Insights to collect data from different channels, including social networks. Simplify collaboration between your departments and teams with familiar Office 365 tools, shared calendars, and cross-team visibility into campaigns and leads.
- Make informed desicions and improve your campaigns’ effectiveness. A successful business must understand its customers’ needs. Dynamics 365 Marketing enables you to create online surveys with the power of Microsoft Forms Pro, apply your findings to future campaigns and identify opportunities. Use prebuilt dashboards and marketing analyzers, or build your own custom dashboards and fully understand your impact on the market. Leverage the built-in A/B testing capability, as well as the ability to include fully rendered dynamic content. Send messages at the right time with smart scheduler, and improve open rates using spam score. Target the global market while maintaining compliance, with the solution that is always up-to-date with the effective privacy and compliance requirements and regulations.
Connect specialized Dynamics 365 applications and offer your customers the comprehensive and seamless experience they expect.
Modern businesses transform into customer-centric organizations. For such a transformation to succeed, marketing, sales, and service professionals need to have the insights they need to personalize customer engagement. With Dynamics 365 Customer Insights, the intuitive and flexible customer data platform by Microsoft, you are able to unify all your data across the full range of sources to get a single, holistic view of your customers. Leverage the power of prebuilt connectors for popular data sources, AI and machine learning and build rich customer profiles by incorporating audience intelligence from Microsoft Graph. Embed Customer Insights cards into your Dynamics 365 business application or external applications to drive informed action. Trigger workflows in response to customer signals by using Power Automate.
Start with what you need and enrich your system’s functionality as your needs grow, by adding more business applications that integrate seamlessly
FIND OUT MORE ABOUT DYNAMICS 365 APPLICATIONS
Use Dynamics 365 Finance, a powerful ERP solution, to connect finance, operation and retail processes and accelerate your business growth
Discover and follow up business opportunities, build healthy relationships with customers and increase your sales with Dynamics 365 Sales
Use Dynamics 365 Marketing to perform market segmentation, schedule customers journeys and execute and track marketing activities end-to-end
HRMS: Human Resources
Create a workplace where your employees and your business thrive, with optimized HR procedures, actionable insights and increased organizational agility
Log customers and partners inquiries through various channels. Use Dynamics 365 Customer Service to respond fast and increase their loyalty
Improve your customers’ engagement with omni-channel experiences, build your brand’s loyalty and simplify your operations with Dynamics 365 Commerce
With Dynamics 365 Field Service you can schedule preventive or ad hoc maintenance requests and optimize field service employees utilization and revenues