Motodynamics Group of Companies was founded in 1969. Today, Motodynamics is the authorized distributor of Yamaha Motor and Porsche for the Greek market. Alongside, Motodynamics is managing Sixt rent-a-car business in the local market. The fact that the extensive retail network is consisted of both independent dealers and privately owned shops imposed the optimization and streamlining of business processes. Moreover, the continuously changing needs of the industry increased the project’s difficulty.