Project Description

Success Story


Kri-Kri invests in mobile merchandize planning

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With b-anywhere, we equipped Kri Kri’s sales team with a powerful tool that provides real-time information at the sales point. We acquired a structured view of the market that contributes creatively to the formation of our strategy.
George Tsinavos, Sales Operations Manager

Kri-Kri has 64 years of successful presence in the dairy industry and is among the leading companies of the sector. Setting future growth as one of the top priorities emerged the need for a comprehensive merchandize plan. Moreover, the increasingly intense competition in the FMCG industry necessitated the company’s digital transformation.

Industry: Food Manufacturing
Customer: KRI-KRI
Founded: 1954
Employees: 343
Presence: 24 countries
Solution: b-anywhere

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the success story for Kri-Kri