Kri-Kri invests in mobile merchandize planning
With b-anywhere, we equipped Kri Kri’s sales team with a powerful tool that provides real-time information at the sales point. We acquired a structured view of the market that contributes creatively to the formation of our strategy.
Kri-Kri has 64 years of successful presence in the dairy industry and is among the leading companies of the sector. Setting future growth as one of the top priorities emerged the need for a comprehensive merchandize plan. Moreover, the increasingly intense competition in the FMCG industry necessitated the company’s digital transformation.