KRI-KRI, a company with 63 years of experience, produces dairy products –yogurt, fresh milk and ice creams– at its modern factory in Serres, with high quality infrastructures, while maintaining all the elements of the Greek culture. KRI-KRI has presence both in domestic and international market with exports in 20 European countries, the Balkans and Middle East with successful growth in some of the biggest SM supply chains.
At the FMCG industry, the competition is more than intense, whereas a good relationship with the customers is earned through the assurance of a new experience with the supply chain. b-anywhere becomes a valuable assistant of in this effort. With b-anywhere, KRI-KRI obtains a beneficial presence in its existing customers and, simultaneously, the ability to approach new markets with the required expertise, expand its presence both in Greece and abroad, and increase its clientele and the range of its products.
With iAnywhere, we equipped Kri Kri’s Sales Team with a powerful tool that provides real-time information at the sales point. We acquired a structured view of the market that contributes creatively to the formation of our strategy.